The Problem
The usage of mobile phones while driving poses significant risks. It is crucial to prioritize safety and avoid distractions on the road.
The Challenge
How can we spread awareness about the danger of Texting while driving in a fresh and insightful way?
Insights:
People love their automotive brands, it varies from one to another, but the majority are loyal to their brands.
The Big idea:
What if we used the logos of major automotive brands to communicate the dangers of texting while driving?
