Hytham Hassan | Creative Strategist

Hytham Hassan

Creative Strategist

What type of things can wake you up at 2 am every day for 70 days?

Unless feeding a baby, this is usually something you’d only see in a movie—like when Frankenstein forgot to add the thing that makes his man aware about how humans are waking up and sleeping!

Looking forward to seeing you, Hytham!

The Man of Frankenstein

I was extremely fortunate to be part of the “Strategic planning” bootcamp at Miami Ad School; it was an incredible opportunity to discover a new aspect of myself, ” The Strategist.”

For 70 days (at 2 am), we worked as teams to learn and practice researching and using different strategy frameworks to develop a creative strategy, as well as crafting a full pitch decks to answer real-world briefs from real world brands, like Skittles, Vital Farms, and Labatt.

The Wednesday Pitch

 "Now we are free", that was how it feels after presenting our pitch deck and receive the feedback from Jose and Nancy.

The Brief: Skittles is Launching the new sugar-free Skittles, how might we develop a campaign to launch it, in a way that doesn’t hurt its brand equity or alienate its core consumer?

The Observation:

Kids are irresistibly drawn to candy for the joy it brings, always asking for a sweet treat. Adults often hold back to avoid excess sugar and its health risks, like diabetes and weight gain, but it can be tough to miss out on such a simple pleasure!

Human Truth

Joy is a fundamental human experience. Children are born seeking joy everywhere because it fuels their exploration of the world, helping them learn, grow, and form emotional bonds.

The Insight

As we grow, we miss to enjoy all the little things that bring us joy! We all need moments of unfiltered, childlike joy.

The Creative Strategy:

Sugar-filled or Sugar-Free.

Don't Resist Joy.