SCAI is wholly owned by the Public Investment Fund (PIF) and acts as PIF’s arm in the AI and emerging technologies sector. its purpose is to support PIF’s strategy and national priorities in innovating within the technology sector and positioning Saudi Arabia as a globally competitive hub for advanced technologies.As a Senior Art Director I've had the privilege of leading SCAI creative team in Bold Agency through 15 months, developing branding systems for its products, crafting digital campaigns, and delivering all types of creative support.
AdTech
Adtech is an AI-powered advertising platform by SCAI
BLNK
BLNK is an AI-powered solution to bring an interactive experience between users and outdoor advertising.
SportNative
A groundbreaking AI-powered ecosystem designed to revolutionize the sports landscape in Saudi Arabia.
Reach Your SCAI
Reach Your SCAI is an employer branding campaign that aims to cultivate a stronger employer brand image, aiding SCAI in attracting top talents and enhancing the bond between SCAI and its employees.
SCAI Anniversary 2023&2024
SCAI needs a design theme for its the annual gathering event that showcase all its achievements and solutions.
Saudi Founding Day 2023
Saudi National Day 2024
Bold Creative Team:
Executive creative Director: Mohamed Balbaki
Senior Creative Director: Aljawhara Al Rasheed
Senior Art Director: Hytham Hassan
J.Art Director: Mostafa Shehata
Copywriters: Ameera Obaid
Copywriter: Thekra Filflan
Senior Graphic Designer: Khalid Al Hussien.
Senior Graphic designer: Amro Al Assi
J.Designer: Salma Mostafa