Over 12 months, I had the privilege of serving as Creative Director at OSUS, a leading real estate developer in Saudi Arabia with a portfolio exceeding SAR 17 billion in value and more than 20 landmark projects across Riyadh and Makkah.
In this role, I led and scaled the in-house creative team—comprising copywriters, art directors, and designers—to deliver comprehensive creative support across all facets of OSUS’s operations. My responsibilities included:
- Developing and executing communication strategies aligned with business goals.
- Overseeing branding and identity development for corporate and project-level initiatives.
- Managing creative direction for events, in collaboration with third-party agencies.
- Leading creative production for internal and external communications, including digital, print, and environmental design.
This experience allowed me to shape the visual and strategic narrative of OSUS during a period of rapid growth and transformation, contributing to its positioning as a visionary force in the Saudi real estate landscape.
OSUS EYE Grand Launch
Eye the Masterpeice
The Launch campaign for OSUS EYE project.
OSUS X HILTON Partnership
The Endless Founders
OSUS Residence Branding
OSUS Residence is the the first branded residence owned by OSUS and and operated by Curio collection by Hilton, I had the privilege of leading the process of developing a brand identity with world class branding team OSUS, Sector light branding agency, in collaboration with Hilton branding team, to develop such luxurious look and tone of voice for OSUS residence.
