The last segment of my MA was the Graduation Project. It involved creating five complete campaigns for different brands, starting from the big idea and culminating in the execution phase. I am thrilled to invite you to take a look at this fantastic project, which I am incredibly proud of:
1
In what way might we spread awareness about the danger of texting while driving?
2
In what way might we turn the boring experience during red traffic signals intro an interesting experience ?
3
In what way might we use Macdonalds logo as touch point for Burger King’s Whopper Sandwich?
4
In what way might we reconnect the world during COVID19?
5
In what way might we build a deeper connection between Fossil and GenZ ?
