Jeddah Half Marathon is the biggest and official Marathon of Jeddah, organized by the Saudi federation of Sport for all. The Challenge was to create a dynamic full visual identity for the marathon that can reflect Jeddah Vibes, and also the marathon sportive soul. Our Answer came from the heart of Jeddah, which is the waves, which inspired us to create the logo and branding system based on two waves as a symbol of Jeddah waves, and runners waves.