The Saudi Sports for All Federation (SFA), a proactive community sport and wellness organization founded to promote a healthy lifestyle in the Kingdom of Saudi Arabia, aims to provide access to opportunities for all members of society to practice physical activity. Partnering with government organizations, sports delivery bodies, sports federations, and the wider public and private sector to achieve its goals, the SFA focuses on increasing physical activity and health and wellness metrics across the country. The increase of physical activity is achieved by advancing four strategic priorities: education; community and volunteering; fitness and wellbeing; and campaigns and promotion. It does this by designing and deploying recreational sports programs tailored for women, men, youth, the elderly and persons with disabilities across Saudi Arabia.
Jeddah Half Marathon is the biggest and official Marathon of Jeddah, organized by the Saudi federation of Sport for all.
The Challenge was to create a dynamic full visual identity for the marathon that can reflect Jeddah Vibes, and also the marathon sportive soul. Our Answer came from the heart of Jeddah, which is the waves, which inspired us to create the logo and branding system based on two waves as a symbol of Jeddah waves, and runners waves.
SFA Domes
Credit:
Client: Ministry of sport / Saudi for all federation
The Bold Group
Art director: Hytham Hassan
Senior copywriter: Fahd Hamoud
Senior Graphic designer: Khalid al Hussien
Senior Graphic designer: Amro Al Assi
Finalizer: Ali Zariyab
Account manager: Rakan Al Mutbi
Account Director: Christine Helal