I feel incredibly fortunate to have attended the Strategic Planning Boot Camp at Miami Ad School—an eye-opening experience that allowed me to learn from and collaborate with world-class strategists. It wasn’t just a course; it was a deep dive into a whole new way of thinking, unlocking fresh perspectives and sharpening my strategic mindset in ways I never imagined.
Observation
Kids are irresistibly drawn to candy, always asking for a sweet treat no matter how, where, when or what?!
Insight
As we grow, we miss to enjoy all the little things that bring us joy! We all need moments of irresistible, childlike joy.
Truth
Joy is a fundamental human experience. Children are born seeking joy everywhere, from the tiny things around them, and candy is their basic form of pleasure.
The Creative strategy
Sugar-filled or Sugar-Free...
DON'T RESIST JOY.
People aren’t eating enough seafood. Seafood is considered the most desirable food to eat outside the home. But, over the past decade, total seafood consumption in the US has fallen further behind other proteins such as poultry and beef. Furthermore, recent data suggests that seafood is the only casual dining restaurant category experiencing negative growth (versus Italian, Asian, Steak, Eclectic, etc.)
The American Seafood Council, a consortium of restaurants and fishing companies, must stimulate interest and preference in seafood once again to sustain growth in the category.
Observation
76% of Americans Aged 6 and older engaged in some form of physical activity in 2023, with activities like cycling and running.
Insight
Being an athlete requires nothing but figuring out a way to make the most of our bodies. Once we discover our way, nothing can stop us from being record-breaking athletes.
Truth
Athletes strive to make the most of their bodies, and they need foods that fuel them with energy without overloading them with unnecessary fats or harmful ingredients.
The Creative strategy
INFINITE WAYS TO KEEP IT UP
