Flip To Whopper
McDonald’s operated and franchised a total of 39,198 restaurants worldwide in 2020, all of them have the popular sign of McDonalds (M), Also Macdonalds is invest too much to make its M part of the Pop culture globally.
However! Macdonalds’s sign (M) is simply the Upside Down version of Whopper’s (W) The signature sandwich of Burger King.
What if we used Mac's M as a touch point for BK's (W)hopper?
Through Social media we will encourage people to scan the M sign through BK app, which will automatically flip it to W, and share it with #FlipToWhopper Hashtag
Every single M now is a target, Wherever people can see Mac sign they should see our challenge.
