The Problem:
Medicines should be taken following instructions and prescriptions. However, some people stop or change their medication based on their mood, which can lead to harmful effects instead of making them better.
The Challenge:
In what way might we spread awareness about the danger of unfollow the medicines instructions and medical perceptions?
Creative Solution:
We created the first ever medicine that aims to help people stick with medical prescriptions.
We give it a Uniqe name ” موبمزاجكول” which is ” Not based on your mood” in English, and we manipulated the name to follow the formula of medicines naming like ” Panadol”
Inside every box people will find a printed pills, each one will bring an important tip about the importance of following medical prescriptions.
This tips will come from well-known doctors in the region.
We will launch a campaign to promote our innovation and let people take it seriously.
And in hospitals and pharmacies we will bring our medicine to everyone.
Doctors also will write their prescriptions in a branded papers from us.
Results
We won the golden award in ” Creative ideas” on WAAI awards 2022, By the ministry of health, Saudi Arabia.
