The Problem
It is critical to take medications as prescribed by healthcare professionals. However, some individuals may stop or alter their medication regimen based on their mood, which can have harmful effects on their health.
The Challenge:
How can we raise awareness about the risks of not following medication instructions and medical advice?
The Big Idea
We have developed a new medication aimed at helping individuals adhere to their prescribed treatment plans.
Medicines are our communication medium.
We gave our medicine a Unique name ” موبمزاجكول” which is ” Not based on your mood” in English, and we manipulated the name to follow the formula ” Panadol”
Inside every box people will find a printed pills, each one will bring an important tip about the importance of following medical prescriptions.
This tips will come from well-known doctors in the region, it should drive people to our microsite to find their dose.
And through our micro site we will challenge people to complete all the doses to win a reward.
Campaign Launch
We will launch a campaign inside hospitals and pharmacies that’s by adding a stand for our innovative medicine exactly like all other medicines.
We will provide doctors and pharmaceutical with a branded papers, that they can use to write perceptions or adding doses to it so we can drive the traffic organically to our platform.
And around the hospitals we will promote our medicine in billboards to make people more curious about our stand inside the hospital.
Results
We won the golden award in ” Creative ideas” on WAAI awards 2022, By the ministry of health, Saudi Arabia.
Credits:
Senior Art Director: Hytham Hassan
Senior Copywriter: Fahd Hmoud