The Concept: 

In Saudi culture, founding is more than just a day—it’s a legacy, a way of life. From the establishment of the first Saudi state to the continuous birth of new ideas, every day is a step toward shaping a new future. Each idea is a foundation for an entirely new world.

At OSUS, we honored Founding Day by showcasing this enduring legacy through a journey in Saudi history—from the founding of the first city to the rise of futuristic smart cities, celebrating a nation built on vision, innovation, and progress.