Do we even need About Me pages in the age of robots?
After graduating from law school in 2008, I dreamed of becoming one of the most well-known lawyers in Egypt. But just one year in, I realized that working in law was more dreadful than running solar power for vampires.
So, I decided to change the prompt, I studied graphic design and launched a tiny creative boutique to make what I love and sell it to those who love it too.
A year later, Egyptians decided to start a revolution, arguably the most successful one in human history.
I then moved to Saudi Arabia in search of new opportunities. I worked as a graphic designer across various companies and agencies… until I realized that this prompt no longer worked for me either.
Master’s In Advertising
I decided to study advertising at the Academy of Art University, I studied Campaign Crafting, Filmmaking, Motion Graphics, UX Design, Graphic design, Art direction, Copywriting, Brand Strategy and Interactive advertising, and many other advertising-related topics, after four years, I earned a master’s degree in advertising, adding tons of ideas, perspectives, and world-class practices to my database.
Bold Agency
I finished my master’s by joining Bold Agency in Saudi Arabia as a senior designer; it was my first time working in an ad agency, and through almost four years, I gained a lot of experience through working with very talented people serving global and local Saudi accounts, such as Snapchat, Saudia Airlines Cargo, SFA, SCAI, iot Squared, winning new accounts, pitches, awards, and after 4 years I become senior art director leading a full creative unit from 6 designers, three copywriters under supervision from the creative director, I also worked with other agencies in my pursuit to work with people who can never be replaced with AI.
Miami Ad School
What is the kind of advertising I should be part of?; the one where people strives to get exposure no matter how!!, or the one where people strives to solve challenges no matter how?!
The answer of this question drives me to study strategic planning at Miami Ad School.
I discovered that I’m more belonging to the second world where people love the process of “Problem solving”, and through 10 weeks, I was building a solid strategic background that help me defining the problem and understanding the audience so that I can craft a solution more than just an ad.
The Edge of Madness
One of the challenges I was facing in working in advertising is about crafting ideas similar to the Grand Prix award winning ads.
This drives me to discover “Creative mega machine” mentorship program by “Jason Bagely” the ECD and CD of ” Widden+Kinnedy” Portland for almost 13 years.
The program was all about revealing the secrets of Jason’s creative process, that ends with mind-blowing ideas, and uncountable Grand Prix/gold awards and the most memorable campaigns in the history of advertising.
This program helped me to realize the best practices I should follow as a creative to take my creative process to the next level.
Today, in the age of AI, where AI-powered solutions unlock endless opportunities for all business, I do believe AI will replace a lot of people.
Except for a few.
The courageous creatives who change the prompt when it sucks.
The risk-takers willing to fail hard if that’s what it takes to fly.
The ones who push boundaries, rewrite the rules, and tell stories no algorithm can predict.
I believe AI is a superpower.
But it will never replace me.
And that’s all you really need to know about me.