In a world where AI is challenging everything human, why does a human still need to write an About Me page?
After graduating from the School of Law in 2008, I realized early on that working in law is more dreadful than working in solar power for vampires.
I decided to change the prompt and study graphic design, then I launched my design studio to create what I love and sell it to whoever loves it.
After one year, I traveled to Saudi Arabia, I worked as a graphic designer for 8 years at different Saudi companies, and in 2017, I realized it was time to change the prompt again.
Master’s In Advertising
I decided to study advertising at the Academy of Art University, I studied Campaign Crafting, Filmmaking, Motion Graphics, UX Design, Graphic design, Art direction, Copywriting, Brand Strategy and Interactive advertising, and many other advertising-related topics, after four years, I earned a master’s degree in advertising, adding tons of ideas, perspectives, and world-class practices to my database.
Bold Agency
I finished my master’s by joining Bold Agency in Saudi Arabia as a senior designer; it was my first time working in an ad agency, and through almost four years, I gained a lot of experience through working with very talented people serving global and local Saudi accounts, such as Snapchat, Saudia Airlines Cargo, SFA, SCAI, iot Squared, winning new accounts, pitches, awards, and after 4 years I become senior art director leading a full creative unit from 6 designers, three copywriters under supervision from the creative director, I also worked with other agencies in my pursuit to work with people who can never be replaced with AI.
Miami Ad School
What is the kind of advertising I should be part of?; the one where people strives to get exposure no matter how!!, or the one where people strives to solve challenges no matter how?!
The answer of this question drives me to study strategic planning at Miami Ad School.
I discovered that I’m more belonging to the second world where people love the process of “Problem solving”, and through 10 weeks, I was building a solid strategic background that help me defining the problem and understanding the audience so that I can craft a solution more than just an ad.
Jason Bagley
One of the challenges I was facing in working in advertising is about mastering the craft, This drives me to discover “Creative mega machine” program “which was designed by “Jason Bagely” the ECD and CD of ” Widden+Kinnedy” Portland for almost 13 years; the program was all about revealing the secrets of Jason’s creative process, that ends with mind-blowing ideas, and memorable ad campaigns for brands like Old Spice, Nike, KFC and other. This program helped me a lot to realize the best practices I should follow as a creative to take my creative process to the next level, where AI can never imagine.
AI will replace a lot of humans, unless these people; the courageous ones who are always ready to change the prompt whenever it sucks; The Risk takers who are ready to fail hard if it is that the only way to soar, The real creatives, who are ready to do whatever it takes to explore new grounds, develop unexpected solutions and tell new stories.
I strongly believe that AI is superpower, but will never be able to replace me, and that’s everything about me.