My First Gold...Ever
Waai award is Saudi award that aims to spread awareness about health and bring more creative solutions for people to live more healthy,
It was great pleasure for me to win the golden award in the category of “Creative ideas” in collaboration with the talented copywriter “Fahd Hmoud”.
We create an awareness campaign that aims to highlight the problem of “Wrong medicine usage” and spread awareness about the importance of following medical prescriptions.
We innovated a new medicine that should work to improve people awareness about medicine usage, and we give it a unique name which is” موبمزاكجول” which should world like” not based on your mood” , it should deliver a clear message that is “Don’t take medicines based on your mood, but based on the prescription”
We created a printed medical capsules people will receive from pharmacies, this capsules will guide and educate about the best practices of dealing with medicines.
We also allowed target audience to have our capsules in hospitals, pharmacies, every health care service provider.
Also we created a digital version of our capsules that people can interact with it digitally through a microsite.
We also created a stickers for pharmacies to use when they sell medicines, it should deliver our message and drive people to our platform microsite.
We received our award from Ministry of health.
