1- It's a Tide Ad
Why It's the best ?
Once the Super Bowl opens, it is ad season when people anticipate huge brand investments in advertising; it was such a brilliant idea to have a campaign that takes its strength from the other ads and connects them all with one line: ” If it’s clean, it’s a tide ad.” The idea was outlandish enough to extend to the iconic ad that people already know.
2- The world biggest Asshole
Why It's the best ?
I love the strategic thinking behind this ad. While it aims to invite people to be organ donors, it gives them an example of a man who was less than useless in his life but became a hero when he died. The message is super clever: ” If you think you are useless, organ donation can make you a hero.” Also, the execution and storytelling are outstanding and super engaging.
3- BK Stevenage Challenge
Why It's the best ?
Imagine collaborating with all the best football players at the cost of a “burger sandwich”!! It’s magical, but that’s exactly what happens through this campaign, which allows BK to connect its brand with world-class players even virtually through the FIFA games; that’s a super clever example of embalming social media in marketing.
4- Like a girl
Why It's the best ?
It’s an eye-opener idea that has been executed in such a clever way. I like the execution that just shows the experiment as it is; this adds a lot of credibility to the message and makes it more convincing.
5- Dumb Ways to Die
Why It's the best ?
” Be Safe around trains. “Imagine how we can create a story to deliver this message in a dramatic or horror way! Can we talk about family? The future? No, these fantastic people are talking about the value of life itself and dumping ways to end it!! It’s a very new topic that no one has talked about before, and the execution was very engaging, which makes the audience feel stupid about ending their lives that way.
6- Moldy Whopper
Why It's the best ?
Macdonald’s was challenged by the news of artificial ingredients in their sandwiches, and as usual, BK is using the best way to react: simply showing how natural their sandwich is like any other natural food, breaking the rules of food photography and proving that it’s a very courageous brand.
7- The Tampon Book
Why It's the best ?
Is it a book or a tampon package?! It’s just a clever idea from people who want to communicate a message in an outstanding, out-of-the-box way. They did so by emblematizing a new medium,” the book,” to convey a very insightful message.
8 - Welcome Home
Why It's the best ?
I really like the creative execution of this campaign, that shows the harmony between home and the user thank’s to apple home pad, it’s so simple idea but have been executed in a very creative way.
9 - Endless Possibilities
Why It's the best ?
If one thing can describe this ad, it will be “Art Direction.” That’s how art direction can play a giant role in communicating a message!! You don’t need to read the message to get it; you can always understand, feel, and accept it through a clever art direction.
10 - Find Your Greatness
Why It's the best ?
“Some people are told they were born with greatness, some people tell themselves.
“Greatness needs a lot of things, but it doesn’t need an audience.”
Is that an iconic quote? No, it’s just a masterclass in copywriting from Nike’s Creatives.